Rich DeNicola

Chief Operating Officer


What I do:

In October 2017, I was appointed to the role of Chief Operating Officer for Better Homes and Gardens Real Estate, responsible for domestic and international business operations, financial management, franchise performance consulting, network engagement, and the brand growth strategy.

Favorite PAIGE Value:

Although all the PAIGE values are important to me, the one that is core to my role is growth. For the brand, that means having an increasing influence. An increasing influence by strategically growing the brand, by helping grow our agents and brokers productivity and profitability, and by having an increasing influence on our industry as a whole by openly sharing best practices. –>

Before BHGRE:

Prior to this appointment, I held the role of Senior Vice President of Membership Development for Better Homes and Gardens Real Estate, overseeing franchise sales and mergers/acquisitions efforts for the brand since 2013.
Before joining Better Homes and Gardens Real Estate, I served as National Vice President of Franchise Sales for Coldwell Banker, overseeing the brand growth and mergers/acquisitions strategies in both the United States and Canada. I have held a variety of sales and operational roles for Realogy Franchise Group since 2004.


My free time is devoted to the passions in my life—family, friends, and community service as a volunteer firefighter.[/one_half]

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